Serija plakatov za TV serijo »The twilight zone«

Zalović, Doris (author), Žvokelj, Robert (mentor), Semion Šantić, Tanja (co-mentor)

Plakat je potiskan list papirja, oblikovan z namenom oglaševanja in izpostavljen na javnih površinah, namenjenih oglaševanju. Vloga plakata je pritegniti pozornost opazovalcev in jih informirati. Uporablja se za različne vrste oglaševanj in promocij: za razne dogodke, gledališke predstave, koncerte, filme, pa tudi z namenom propagande (npr. politične). Ilustracija in tipografija sta bili vse do zmagovitega razvoja fotografije in digitalnih vizualnih tehnik dvajsetega stoletja stoletja edini izrazni sredstvi plakata. Fotografija je nasledila ilustracijo in bila desetletja prevladujoč likovni izraz v oblikovanju, danes pa ponovno opažamo vse večjo uporabo ilustracije. Nastopa kot poetska, ekspresivna in nadvse neodvisna disciplina oblikovanja. Vzporedno z izboljšavo tehnik snemanja in projekcije oziroma z razvojem filma in filmske industrije se je razvijal tudi filmski plakat. Poleg napovedovanja filma (z megafonom) je bil filmski plakat edino sredstvo za promocijo filma. Poleg primarne vloge plakat predstavlja dokument svojega časa. S seboj nosi celotno zgodovinsko ozadje, socialno in kulturno, kar je zadosten razlog za razumevanje, zakaj je ta »ulična umetnost« v devetdesetih letih dosegla tudi zbirateljsko vrednost. Na podlagi raziskovanja filmskega plakata sem k temu projektu pristopila z avtorskega stališča in se izognila smernicam, ki jih narekuje filmska industrija. Menim, da serija The twilight zone zaradi svoje posebnosti, celotne neobičajne, abstraktne tematike in svojstvene umetniške interpretacije na malih zaslonih, takšen plakat tudi zahteva.

• Language: Slovenian
• Keywords: vizualne komunikacije, grafično oblikovanje, oblikovanje plakatov, filmski plakat, ilustracija na plakatih, zgodovina plakatov, diplomsko delo
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2019
• PID: 20.500.12556/RUL-108664
• Publication date in RUL: 11.07.2019

Secondary language

• Language: English
• Title: A series of posters for the TV series »The twilight zone«

Abstract

The poster is a printed sheet of paper designed for advertising purpose, set up on the public areas which are provided for advertising. The role of the poster is to attract the attention of the observers and inform them. We use it for a variety of advertising and promotion purposes: for various events, theatre shows, concerts, movies, but also for the purpose of propaganda (eg.political). Illustrations and typography, all the way to the triumphal developement of photography and digital visual techniques in the 20th century, were the only expressive means of posters. The photo inherited the illustrations and has been dominant visual expression in design for decades, but today we re-record the wider use of illustrations. It acts as a poetic, expressive and highly independent discipline of design. Along with improving of techniques of filming and screening, and along with developement of film and film industry, a film poster developed. Along with the film´s voicing by using megaphone, the film poster was the only way to promote the film. In addition to its primary role, the poster is a document of its timeand it carries with it the whole historical, social and cultural background, which is a sufficiant reason to understand how this »street art« has reaches its collector´s value in the nineteens. Based on the research of the film posters, I have approached this project from the author's point of view, and bypassing the guidelines dictated by the film industry. I think The Twilight Zone series demands such a poster, because of its uniqueness, the entire unusual, abstract themes, and a kind of artistic interpretation on small sceenes.

• Keywords: visual communication, graphic design, poster design, movie poster, poster illustration, history of posters, BA thesis