Prenova spletnega mesta in družbenih medijev podjetja

Kovačič, Ana (author), Zajc, Matej (mentor)

V diplomski nalogi bom predstavila kompleksen in dolgotrajen proces zamenjave celostne grafične podobe v mednarodnem podjetju. V proces je vključenih veliko različnih strokovnjakov z različnih področij. Predstavila bom izbrana orodja za uspešno vodenje tako obsežnega projekta, kjer se bom posebej posvetila pripravi multimedijskih vsebin. V diplomski nalogi bom posebno pozornost posvetila prenovi spletnega mesta in družbenih medijev. Pomembno je, da na prenovo gledamo kot na celoto, ki obsega vse komunikacijske kanale, zato bom predstavila tudi izbor tiskovin. Sledi tudi analiza prenove spletnega mesta izbranega podjetja in primerjava s konkurenco.

• Language: Slovenian
• Keywords: celostna grafična podoba, spletno mesto, družbeni mediji
• Work type: Bachelor thesis/paper
• Organization: FE - Faculty of Electrical Engineering
• Year: 2019
• PID: 20.500.12556/RUL-108586
• Publication date in RUL: 08.07.2019

Secondary language

• Language: English
• Title: Website and social media redesign for a company

Abstract

In my diploma thesis, I will present a complex and long-lasting process of changing the entire corporate identity in an international company. The process involves many different experts from different fields. I will present selected tools for successful management of such an extensive project where I will devote special attention to the preparation of multimedia content. In my diploma thesis, I will pay special attention to the renovation of the website and social media. It is important that we look at the renovation as a whole, which comprises all communication channels, so I will also present a selection of printed matter. This is followed by an analysis of the renewal of the website of the selected company and a comparison with the competition.

• Keywords: corporate identity, website, social media