The first chapter of the diploma thesis describes historical, cultural and social principles that have shaped present-day Japan. The topic expands with the description of Japanese aesthetics and design as well as usage of colors, typography, motifs, and shapes along with aesthetic and design principles of Japan. The following chapter furthermore highlights the topic of Denmark, beginning with historical, cultural and social objectives that have shaped Denmark. Secondly, it presents common colors, typography, motifs, shapes, and the design and aesthetic principles of Denmark. Finally, a brief explanation of the relations between Denmark and Japan introduces the historical interactions of the two. The chapter continues with the interactions between the aesthetics and art of both countries. The above mentioned is establishing the common aesthetic values that link Japanese and Danish design. The section ends with a brief explanation of the function and elements of corporate identity. Next section of the diploma thesis establishes the topic and the field of work as well as method and tools used for the project. The next chapter shows the design solutions based on Japanese or Danish design principles. The corporate identities consist of logotype and applications that include a business card, stationery, and poster. The logotype is moreover defined by typography, color combinations, page layouts, and logotype variations. The closing chapter illustrates the outcome of the research based on analysis of logotypes and applications.
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