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Vpliv nostalgije v oglaševanju na porabnikovo odločanje : zaključna strokovna naloga visoke poslovne šole
ID Žnidaršič, Maša (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/znidarsic949.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, vedenje potrošnikov, nakup, odločanje, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Žnidaršič]
Year:2019
Number of pages:III, 27, 19 str.
PID:20.500.12556/RUL-107293 This link opens in a new window
UDC:659.1
COBISS.SI-ID:24990438 This link opens in a new window
Publication date in RUL:20.04.2019
Views:1169
Downloads:161
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Secondary language

Language:English
Title:The role of nostalgia in advertising in consumer decision making
Keywords:marketing, advertising, consumer behaviour, purchasing, decision making, research, analysis

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