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Odločanje porabnikov za nakup obutve : primer podjetja MASS d.o.o.
ID
Resnik, Tanja
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/resnik930.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
nakup
,
odločanje
,
družba
,
kultura
,
psihologija potrošnika
,
raziskave
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[T. Resnik]
Year:
2018
Number of pages:
II, 25, 3 str.
PID:
20.500.12556/RUL-107268
UDC:
366
COBISS.SI-ID:
24969190
Publication date in RUL:
20.04.2019
Views:
1046
Downloads:
111
Metadata:
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:
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Secondary language
Language:
English
Title:
Consumer decision making for purchasing footwear: the case of MASS company
Keywords:
marketing
,
consumer behaviour
,
purchasing
,
decision making
,
society
,
culture
,
consumer psychology
,
research
,
analysis
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