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Izzivi znamčenja in virtualizacije pri spletnem trženju parfumov : magistrsko delo
ID
Ambrož, Maja
(
Author
),
ID
Kolar, Tomaž
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/ambroz3258-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
elektronsko trženje
,
kozmetika
,
blagovne znamke
,
efektivnost
,
trendi
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Ambrož]
Year:
2018
Number of pages:
III, 65, 18 str.
PID:
20.500.12556/RUL-107211
UDC:
339.138
COBISS.SI-ID:
24884454
Publication date in RUL:
20.04.2019
Views:
840
Downloads:
109
Metadata:
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Secondary language
Language:
English
Title:
The challenges of branding and virtualization in the online marketing of perfumes
Keywords:
marketing
,
electronic marketing
,
cosmetics
,
brands
,
efficiency
,
trends
,
research
,
analysis
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