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Analiza kredibilnosti spletnih ocen uporabnikov na primeru spletne strani Booking.com : magistrsko delo
ID Lapajne, Maja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lapajne3243-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, elektronsko trženje, spletna trgovina, potrošnik, zadovoljstvo, ocene, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Lapajne]
Year:2018
Number of pages:III, 57, 18 str.
PID:20.500.12556/RUL-107162 This link opens in a new window
UDC:339.13
COBISS.SI-ID:24792038 This link opens in a new window
Publication date in RUL:20.04.2019
Views:1896
Downloads:132
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Secondary language

Language:English
Title:Credibility of online accomodation reviews for Booking.com
Keywords:marketing, electronic marketing, online shopping, consumer, satisfaction, evaluation, research, analysis

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