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Vpliv zaznane družbene odgovornosti podjetja na zaupanje porabnika : magistrsko delo
ID
Ocepek, Tina
(
Author
),
ID
Peterlin, Judita
(
Mentor
)
More about this mentor...
,
ID
Marinšek, Denis
(
Comentor
)
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/ocepek3217-B.pdf
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Language:
Slovenian
Keywords:
družbena odgovornost
,
podjetje
,
poslovno komuniciranje
,
blagovne znamke
,
potrošnik
,
vedenje potrošnikov
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[T. Ocepek]
Year:
2018
Number of pages:
III, 60, 15 str.
PID:
20.500.12556/RUL-107157
UDC:
339.138
COBISS.SI-ID:
24790758
Publication date in RUL:
20.04.2019
Views:
1383
Downloads:
155
Metadata:
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ISO 690
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:
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Secondary language
Language:
English
Title:
The impact of perceived social responsibility on consumer trust
Keywords:
social responsibility
,
enterprises
,
business communication
,
brands
,
consumer
,
consumer behaviour
,
research
,
analysis
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