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Vpliv slovenskih lepotnih vlogerk na nakup dekorativne kozmetike višjega cenovnega razreda : zaključna strokovna naloga visoke poslovne šole
ID Vodopivec, Špela (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/vodopivec908.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, psihologija potrošnika, kozmetika, poslovno komuniciranje, osebnost, multimedia
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Š. Vodopivec]
Year:2018
Number of pages:II, 28, 11 str.
PID:20.500.12556/RUL-107062 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24938470 This link opens in a new window
Publication date in RUL:20.04.2019
Views:980
Downloads:113
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Secondary language

Language:English
Title:The influence of Slovenian beauty vloggers on the purchase of higher priced cosmetics
Keywords:marketing, consumer behaviour, purchasing, decision making, consumer psychology, cosmetics, business communication, personality, multimedia

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