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Odnos porabnikov do trženja s hkratno podporo dobrodelnih namenov : zaključna strokovna naloga visoke poslovne šole
ID Likar, Kristina (Author), ID Culiberg, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/likar876.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, družbena odgovornost, dobrodelnost, vedenje potrošnikov, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Likar]
Year:2018
Number of pages:II, 24, 9 str.
PID:20.500.12556/RUL-107028 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24700134 This link opens in a new window
Publication date in RUL:20.04.2019
Views:1572
Downloads:142
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Secondary language

Language:English
Title:Consumer attitude towards cause-related marketing
Keywords:marketing, social responsibility, charity, consumer behaviour, research, analysis

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