Trženjsko komuniciranje v trgovini na drobno : Spar Slovenija d. o. o. in kampanja "Štartaj, Slovenija!"

Lindič, Meri (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, prodaja na drobno, prodajalna, vedenje potrošnikov, nakup, odločanje, case study, Spar Slovenija, Štartaj, Slovenija
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Lindič]
• Year: 2018
• Number of pages: II, 24, 2 str.
• PID: 20.500.12556/RUL-106984
• UDC: 339.138
• COBISS.SI-ID: 24614630
• Publication date in RUL: 21.04.2019

Secondary language

• Language: English
• Title: Marketing communications in retail : Spar Slovenija d.o.o. and campaign "Štartaj, Slovenija!"
• Keywords: marketing, business communication, retail trade, shops, consumer behaviour, purchasing, decision making, case study, Spar Slovenija, Štartaj, Slovenija