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Prepoznavnost in širitev blagovne znamke Grom na slovenskem trgu : zaključna strokovna naloga visoke poslovne šole
ID
Murko, Mojca
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/murko822.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
image
,
vrednotenje
,
znanje
,
strategija trženja
,
poslovno komuniciranje
,
raziskave
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Murko]
Year:
2018
Number of pages:
II, 28, 14 str.
PID:
20.500.12556/RUL-106962
UDC:
339.138
COBISS.SI-ID:
24533478
Publication date in RUL:
21.04.2019
Views:
1116
Downloads:
140
Metadata:
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:
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Secondary language
Language:
English
Title:
Awareness and expansion of Grom brand on the Slovenian market
Keywords:
marketing
,
brands
,
image
,
valuation
,
knowledge
,
marketing strategy
,
business communication
,
research
,
analysis
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