Razvoj blagovne znamke Lili in Bine : diplomsko delo

Jesenko, Mateja (author), Ograjenšek, Irena (mentor)

• Language: Slovenian
• Keywords: Slovenija, osnovno šolstvo, založništvo, učbeniki, blagovne znamke, trženje, vedenje potrošnikov, zadovoljstvo, izboljšave, uspeh
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Jesenko]
• Year: 2016
• Number of pages: II, 45, 21 str.
• PID: 20.500.12556/RUL-106655
• UDC: 339.138
• COBISS.SI-ID: 23960038
• Publication date in RUL: 21.04.2019

Secondary language

• Language: English
• Title: Development of the "Lili and Bine" brand
• Keywords: Slovenia, elementary school, publishing, text-books, brands, marketing, consumer behaviour, satisfaction, improvements, success