Marketinški odnos med oglaševalsko agencijo in oglaševalcem : primer sodelovanja med Perutnino Ptuj ter agencijama Futura DDB in Innovatif

Oštir Sedej, Klemen (author), Svetina Nabergoj, Anja (mentor)

• Language: Slovenian
• Keywords: trženje, oglaševanje, agencije, sodelovanje, podjetje, živilska industrija, Perutnina Ptuj, poslovno komuniciranje, strategija, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Oštir Sedej]
• Year: 2016
• Number of pages: II, 49 str.
• PID: 20.500.12556/RUL-106651
• UDC: 339.138
• COBISS.SI-ID: 23970790
• Publication date in RUL: 21.04.2019

Secondary language

• Language: English
• Title: Marketing relationship between Perutnina Ptuj and agencies Futura DDB and Inovatif
• Keywords: marketing, advertising, agencies, cooperation, enterprises, food industry, Perutnina Ptuj, business communication, strategy, analysis