Due to my long-year work at the kindergarten, the beginning of this paper dates back many years ago. The paper focuses on the presentation of the professions of the graphic designer and visual merchandising technician to the children who do not understand terminology. Title of the paper is: Presenting graphic design through ilustration and game.
The initial chapters present the analysis of the previous research in the fields of graphic design, visual merchandising and pedagogy. They are followed by a simple summary of the basic printing techniques, such as screen printing, flexography, 3D printing and others. The paper summarizes basic terms from graphical design and printing with simple descriptions, which children understand.
The master paper focuses on the profession of the visual merchandising technician. Some basic terms, especially from the visual arts theory, such as the point, line, composition, contrast, colour and harmony are presented. The visual arts theory is a springboard for every type of design, and it is also closely connected to both mentioned professions.
Planning of the challenges that the children face during play as well as instructions for the play were described. The challenges are suitable for primary school children, and they are sometimes accompanied by illustrations, which present the subject in detail. In addition, all graphic works are analysed.
In the experimental part, the challenges are practically created in the prototype of the game, which is why graphical planning of the tasks, also packaging and materials for the game, are presented later on. The analyses of the graphical design were presented critically and explicitly.
The paper concludes with the implementation of the game and the children’s reaction to it.
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