Vorkommen und Funktionen der Phraseme in der deutschsprachigen Werbung

Mažgon, Luka (author), Valenčič Arh, Urška (mentor)

Magistrska naloga obravnava rabo in funkcijo frazemov v nemških reklamnih besedilih. Namen naloge je bil preiskati revije Focus ter v njih poiskati vse reklame v katerih se nahajajo frazemi. Naloga je razdeljena na dva dela, v prvem delu so razloženi osnovni pojmi frazeologije. V drugem delu pa so prikazani rezultati moje raziskave.

• Language: German
• Keywords: nemščina, frazeologija, frazemi, revija Focus, reklame
• Work type: Master's thesis/paper
• Organization: FF - Faculty of Arts
• Year: 2019
• PID: 20.500.12556/RUL-106005
• Publication date in RUL: 12.01.2019

Secondary language

• Language: English
• Title: Occurrence and Functions of Phraseological Units in German Advertising

Abstract

This master thesis deals with phraseological units in the German magazine Focus. The purpose of the thesis was to find advertisements that include phraseological units. In the first part of the part of the thesis I explain the basic terms of phraseology and in the second part I showcase the findings of my analysis.

• Keywords: German, Phraseology, Phraseme, Magazine FOCUS, Advertisements