Barvanje z avokadovimi olupki za lastno blagovno znamko

Bevc, Patricia (author), Jenko, Marija (mentor), Gorjanc, Marija (co-mentor)

Namen diplomskega dela je bil dopolnitev nove kolekcije lastne blagovne znamke Yummi Apparel z naravno obarvanimi izdelki in sicer s pomočjo avokadovih olupkov. V teoretičnem delu je predstavljena blagovna znamka Yummi Apparel, njena vizija, ciljna skupina ter celostna podoba. Raziskovala sem pomen znamčenja ter temeljne karakteristike, ki po mnenju avtorja Philipa Kotlerja doprinesejo k uspešnosti znamk. Izpostavila sem nekaj manjših znamk, ki dosegajo uspehe tudi v času, ko trg preplavlja hitra moda in obravnavala nekaj možnih razlogov za to. V nadaljevanju je predstavljeno barvanje z avokadovimi olupki ter vloga avokada v sodobnem življenju. Rožnati odtenki, ki jih daje barvanje z avokadovimi olupki so bili povod za to, da dopolnim novo kolekcijo črnega spodnjega perila z naravno pobarvanimi izdelki. V praktičnem delu diplomskega dela sem raziskovala barvanje, da bi pridobila paleto izbranih rožnatih odtenkov in testirala njihovo obstojnost na pranje. Na podlagi ugotovitev sem se tako lotila barvanja embalaže ter platnenih torb, ki so vizualno dopolnile linijo spodnjega perila in omogočile, da celotna kolekcija sovpada s tipičnim znamčenjem Yummi Apparel.

• Language: Slovenian
• Keywords: znamčenje, blagovna znamka, naravna barvila, avokado.
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2018
• PID: 20.500.12556/RUL-105791
• Publication date in RUL: 15.12.2018

Secondary language

• Language: English
• Title: Dyeing with avocado peels for personal brand

Abstract

The purpose of the thesis was completing new collection from Yummi Apparel personal brand with naturally dyed products, dyed with avocado peels. The theoretical part consists of Yummi Apparel brand introduction, it’s vision, target audience and corporate identity. Additionally, I explored the meaning of branding and main characteristics that author Philip Kotler defines as part of successful brands. Referring to a few small brands, I pointed out some possible reasons to why they are successful despite fast fashion currently dominating the market.
 Furthermore, I explored dyeing with avocado peels and role of avocado in modern life. Pink color that can be achieved with avocado peels was the motive to complete new collection of black lingerie with naturally dyed items. In the practical part of the thesis I explored dying to produce a pallet of selected pink shades and also tested color fastness to washing. Based on the results, I proceeded with dyeing the packaging and tote bags that visually completed the lingerie collection and achieved a look that coincides with typical Yummi Apparel branding.

• Keywords: branding, brand, natural dyes, avocado.&#8233