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Analiza trženjsko-komunikacijskih učinkov pripovedovanja zgodb : magistrsko delo
ID Humar, Martina (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/humar2989-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, zadovoljstvo, lojalnost, kvaliteta, psihologija potrošnika, poslovno komuniciranje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Humar]
Year:2018
Number of pages:III, 56, 16 str.
PID:20.500.12556/RUL-105660 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24632550 This link opens in a new window
Publication date in RUL:17.12.2018
Views:1334
Downloads:113
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Secondary language

Language:English
Title:An analysis of the marketing communication effects of storytelling
Keywords:marketing, brands, satisfaction, loyalty, quality, consumer psychology, business communication, research, analysis

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