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Impact of innovation on consumer's brand perception : master's thesis
ID Benčina, Živa (Author), ID Burja, Teja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/bencina2973-B.pdf This link opens in a new window

Language:English
Keywords:marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Ž. Benčina
Year:2018
Number of pages:IV, 96, 9 str.
PID:20.500.12556/RUL-105645 This link opens in a new window
UDC:366
COBISS.SI-ID:24845030 This link opens in a new window
Publication date in RUL:18.12.2018
Views:2058
Downloads:156
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Secondary language

Language:Slovenian
Title:Vpliv inovacij na porabnikovo zaznavo blagovne znamke
Keywords:trženje, blagovne znamke, inovacije, vrednotenje, potrošnik, vedenje potrošnikov, raziskave, analiza, case study, Adidas

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