Developing an e-commerce platform for Electrolux professional brand : a feasibility analysis in the Italian market

Toffoli, Anna (author), Rašković, Matevž (mentor)

• Language: English
• Keywords: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Toffoli]
• Year: 2018
• Number of pages: IV, 80, 20 str.
• PID: 20.500.12556/RUL-105636
• UDC: 339.138
• COBISS.SI-ID: 24636646
• Publication date in RUL: 18.12.2018

Secondary language

• Language: Slovenian
• Title: Razvoj platforme za e-poslovanje za blagovno znamko Electrolux Professional: študija izvedljivosti za italijanski trg
• Keywords: Italija, trg, trženje, poslovno komuniciranje, marketing povezav, elektronsko trženje, case study, bela tehnika, podjetje, Electrolux