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Analiza ključnih dejavnikov izbire nakupne poti slovenskega porabnika : magistrsko delo
ID Prokopović, Anja (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/prokopovic3089-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, trženje, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, izbira, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Prokopović]
Year:2018
Number of pages:II, 70, 43 str.
PID:20.500.12556/RUL-105581 This link opens in a new window
UDC:336
COBISS.SI-ID:24737510 This link opens in a new window
Publication date in RUL:18.12.2018
Views:1806
Downloads:128
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Secondary language

Language:English
Title:An analysis of key factors affecting the Slovene consumer decision journey
Keywords:Slovenia, marketing, consumer behaviour, consumer psychology, purchasing, decision making, choice, analysis

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