In recent years, video games have raised the attention among all generations. We see them as a source of motivation, as they have a strong influence on the behaviour of its users. Because of the motivational potential, it is not surprising that individuals have begun to think about the use of game elements in contexts that are not inherently connected to games. This idea has led to the development of the phenomenon of gamification, which illustrates the use of game design elements in non-gaming contexts. Managers are constantly looking for ways to improve the motivation and engagement of key stakeholders, employees and customers. I will explore the role of gamification as a solution if introduced in the company properly. Companies began to use game elements to transform work processes and transform them into a game-like experience. Such activities create an addictive experience that motivates the individual for the desired behaviour and encourages them to return to this behaviour again. In my master's thesis, I will critically analyze the phenomenon of gamification and its impact on the motivation and engagement of employees. Through the analysis of primary and secondary sources, I will try to determine whether gamification in companies affects the motivation and engagement of employees, how to set up a successful gamification programme in the company, and what are the main problems that arise when the gamification is introduced.
|
