There is a great importance of following trends in food nutrition and listening to the wishes and needs of consumers. Consumer behaviour and purchase choice is a complex mix of cultural, social, personal and psychological factors. Sensory characteristics of a product are fundamental reasons for the choice and loyalty of product purchase, but there is also a great influence of extrinsic characteristics, of which the most important is a brand name. In this thesis, we studied the effect of brand names of pasta within Slovenian consumers. Evaluation consisted of expectation, blind and informed sensory evaluation and questionnaire about consuming and shopping habits and sociodemographic data. With statistical analysis, we concluded that there was a significant effect of brand name on the sensory score in five out of six samples. In four out of five samples, there was significant negative effect on knowing the brand name. Only one out of five samples showed positive effect of knowing the brand name. The effect of sociodemographic data on frequency of use of pasta was also studied. There was no significant difference between groups. Significance was shown only within number of family members. The consumers also think that there are bigger quality differences between different pasta manufacturers and smaller quality differences between the store brand and manufacturer brand. This shows the greater confidence in store brands within Slovenian consumer.
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