Analiza trženja Slovenije kot turistične destinacije : magistrsko delo

Skube, Andreja (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: Slovenija, turizem, trženje, turistična geografija, turistični proizvod, blagovne znamke, država, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Skube]
• Year: 2018
• Number of pages: II, 73, 12 str.
• PID: 20.500.12556/RUL-104745
• UDC: 339.138
• COBISS.SI-ID: 24603622
• Publication date in RUL: 17.10.2018

Secondary language

• Language: English
• Title: An analysis of marketing of Slovenia as a tourist destination
• Keywords: Slovenia, tourism, marketing, tourist geography, tourist product, brands, state, research, analysis