This thesis focuses on a field of graphic design, with its main focus being on creating a corporate identity design for winemaking brand Škerjanec.
It consists of three parts: art theory, analysis of graphic signs in viticulture and winery and last but not least, a commentary on graphic designing in practice.
The art theory section defines the term of corporate identity design and its role in the business policy of brands. The process of strategic planning for re-creating a corporate brand identity is explored and the most common features used in creating corporate identity design are presented.
The second part includes the analysis of some existing graphic signs of competitive Slovenian winemaking brands.
The last part starts with analysis of the previous corporate identity design of Škerjanec wine brand and ends with presentation of the renovated corporate identity design, created according to the obtained theoretical facts.
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