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Uporabniška izkušnja v bančništvu
ID Rimele, Valeska (Author), ID Klinar, Miha (Mentor) More about this mentor... This link opens in a new window, ID Predan, Barbara (Comentor)

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Abstract
Skrbno načrtovana uporabniška izkušnja lahko uporabnikom olajša poslovanje in ga naredi zanimivejšega, hitrejšega in bolj intuitivnega. Z razvojem novih tehnologij nam je omogočeno eksperimentiranje z novimi možnostmi za razvoj boljše uporabniške izkušnje. Tehnološki razvoj lahko nam, oblikovalcem, služi kot opora za nadaljnje razvijanje storitev in produktov. Personalizacija v bančništvu je eden od prevladujočih trendov v tem sektorju. S pomočjo algoritmov, ki jih omogoča umetna inteligenca, je možna personalizacija vseh storitev, pri tem pa menim, da ima oblikovalec zelo pomembno vlogo. Na tržišče prihajajo inovativne tehnologije, ki potrebujejo oblikovanje. Skozi diplomsko delo sem iskala možnosti za povezovanje, ki vodijo do odlične uporabniške izkušnje in s tem banke prihodnosti. Poslovanja v poslovalnicah bo vedno manj. Prav tako bo vedno manj interakcij med stranko in bančnim uslužbencem, zato je pomembno, da uporabnike navadimo na digitalizirano izkušnjo, ki pa bo s seboj prinesla tudi marsikatere spremembe v primarnem delovanju bank.

Language:Slovenian
Keywords:industrijsko oblikovanje, uporabniška izkušnja, interaktivno oblikovanje, bančništvo, nove tehnologije v bančništvu, blockchain protokol, umetna inteligenca, brezstično plačevanje, aplikacije v bančništvu, personalizacija, diplomska naloga
Work type:Bachelor thesis/paper
Organization:ALUO - Academy of Fine Arts and Design
Year:2018
PID:20.500.12556/RUL-104025 This link opens in a new window
Publication date in RUL:02.10.2018
Views:1730
Downloads:605
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Secondary language

Language:English
Title:User experience in banking
Abstract:
A carefully planned user experience can facilitate the use of services for the users and make it more interesting, efficient and intuitive. The newly developed technologies enable us to experiment with new possibilities in order to develop a better user experience. Technological advancements can serve the designers as a support for further development of services and products. One of the prevailing trends in banking is personalization. Algorithms enabled by the artificial intelligence make possible the personalization of all services, and I believe that designers play a very important role in this process. Innovative technologies that are being introduced to the market need designing. In my diploma paper, I have examined the possibilities for such cooperation, which would lead to an excellent user experience and to the bank of the future. In the future, there will be fewer and fewer services provided in bank offices, as well as fewer and fewer interactions between customers and bank clerks; it is therefore important that the customers get used to the digitalized experience, which will bring along several changes in the primary activities of banks as well.

Keywords:industrial design, user experience, interactive design, banking, new technologies in banking, blockchain protocol, artificial intelligence, contactless payment, applications in banking, personalization, BA thesis

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