The purpose of this assignment was to identify the success factors of ICO projects from investors' point of view. I started with a review of existing literature. Since there are very few studies on the topic of ICO projects, I expanded my field of research into other forms of crowdfunding. I defined different forms of crowdfuding and the main motivators for investments. From the existing studies I identified the factors on the basis of which investors decide to invest in potentially successful projects. In the empirical part, I made interviews with the crypto experts. I wanted to identify success factors of ICO projects, which are known as very risky. It turned out that for the investors the most important factors are the experienced team of experts, the community that supports the project and the relevant product. In addition, the research also covers the main motivators in crypto projects, the definition of a successful ICO project, the role of marketing and the main difference between ICO projects and other forms of crowdfuding.
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