Reprezentacije slovenskih športnic pri poročanju z zimskih olimpijskih iger v Sočiju 2014 na primeru časopisov Ekipa in Slovenske novice

Nemeš, Damjana (avtor), Milosavljevič, Marko (mentor)

Šport je že od nekdaj veljal za bolj moško sfero, v katerem so po nekih normativih socializacije fantje postali moški, zato lahko povemo, da šport ustvarja razlike med spoloma, na ta način pa potekajo tudi reprezentacije spolov v medijih. Poročanje o ženskih športnicah in njihova reprezentacija sta vrsto let krepili spolno neenakost v športu, saj so bile medijsko manj reprezentirane, pogosto pa so se bolj kot njihovi dosežki izpostavljale njihove telesne značilnosti, kar se sicer v zadnjih nekaj letih spreminja v bolj pozitivno smer. V magistrskem delu sem zato na primeru prispevkov, objavljenih v časopisih Ekipa SN in Slovenske novice ugotavljala reprezentacijo slovenskih športnic v primerjavi s slovenskimi športniki pri poročanju o zimskih olimpijskih igrah iz Sočija 2014, saj me je zanimalo, kakšna je in kakšni so razlogi zanjo. Prispevke sem analizirala s pomočjo kritične diskurzivne analize, pri čemer me je zanimala makro analiza. Razloge za morebitno drugačno reprezentacijo med ključnimi akterji (novinarji, uredniki) pri posameznem mediju sem ugotavljala s poglobljenimi intervjuji. V empiričnem delu sem ugotovila, da se je reprezentacija ženskih športnic pri poročanju o večjih športnih dogodkih v medijih izboljšala. Po besedah ključnih akterjev, s katerimi sem opravila intervjuje, dobijo športnice tudi med letom, ko sicer ni večjih dogodkov, kot so olimpijske igre, bolj enakovredno vlogo v primerjavi z moškimi, predvsem pri reprezentaciji njihovih športnih dosežkov, vendar pa stanje vsaj v nekaterih športih nikoli ne bo povsem izenačeno.

• Jezik: Slovenski jezik
• Ključne besede: reprezentacija, športno novinarstvo, ženske športnice, kritična diskurzivna analiza
• Vrsta gradiva: Magistrsko delo/naloga
• Organizacija: FDV - Fakulteta za družbene vede
• Leto izida: 2018
• PID: 20.500.12556/RUL-103900
• COBISS.SI-ID: 35861085
• Datum objave v RUL: 28.09.2018

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Representations of Slovenian sportswomen in newspapers Ekipa and Slovenske Novice during the coverage of the 2014 Sochi Winter Olympic Games

Izvleček

Since time immemorial sport has been considered as a male sphere where boys became men in terms of some socialization norms; therefore we can claim that sport creates gender differences and media gender representations are occurring in the same manner. The media coverage and representation of sportswomen have supported the gender inequality in the sport for years, since women were less represented in media and, it often occurred that their physical characteristics were more emphasized than their achievements. However, some positive changes in media coverage have occurred in the last few years. In the master thesis, I was therefore determining the representation of Slovenian sportswomen in comparison to sportsmen during the coverage of 2014 Sochi Winter Olympic Games on the case of articles, published in newspapers Ekipa SN and Slovenske Novice. Furthermore, I was also interested in the reasons for such representation. The articles were analysed with the critical discourse analysis, wherein I have focused on a macro level. Detailed interviews were carried out in order to determine the reasons for possible different representation amongst key players (journalists, editors) within each separate media. In the empirical section, I have discovered that the representation of sportswomen in coverage of major sports events in media has improved and, as told by the interviewed key players, the role of sportswomen in comparison to sportsmen is improving, especially in the representation of their sports achievements, even in the years, when there are no major events or Olympic Games. In some sports, however, their status will never be identical to men’s.

• Ključne besede: representation, sports journalism, sportswomen, critical discourse analysis