Female body hair has become a taboo in recent decades, and the practice of removing it from the female body has been widespread in Western cultures. Nevertheless, women's body hair is "erased" from public discourses with the exception of advertisements and the promotion of hair removal practices. The focus of the academic sphere is on various practices of cultivating and shaping the bodies, as diets and eating disorders, but rarely on female body hair. The practice of hair removal is often linked with triviality and as “taken for granted”, despite the extensiveness of the practice, confirmed by rare empirical research. In my master's thesis, I research, analyse and evaluate the phenomenon of hair removal practices among young adult women in Slovenia. Through the aspect of everyday life, I explore socially normative causes of female body hair removal and popularization of hair removal practice among women. Changes in postmodernism, which relate to the concept of the body and identity in the process of individualization, transform the body into an “endless project”. The practice of removing body hair has become one of the body techniques or disciplines that we use on the way to reach unachievable goal: the body ideal. In my thesis I analyse previous research of considered topic and through the mix method research, which includes the quantitative and qualitative part, I explore some of the views and conceptions that young adult women have in connection to the practice of body hair removal. In my empirical work, I also try to confirm an important prevalence of body hair removal practice among young adult women in Slovenia and interpret some of the reasons for it and the factors that influence it.
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