Načrtovanje učinkovite in uporabniku prijazne izkušnje pri nakupovanju

Dolinar, Maruša (author), Pritržnik, Lidija (mentor)

Diplomsko delo obravnava problematiko na področju nakupovanja živil s stališča kupca od točke odločitve za nakupovanje do končnega transporta nakupljenih dobrin v domače okolje. Glavni cilj je bil preoblikovati nakupno izkušnjo na način, da le-ta postane za kupca čim manj stresna, neobremenjujoča, časovno nepotratna in enostavna. To sem dosegla z rešitvama, ki sta tematsko povezani, a namenjeni različnim ciljnim uporabnikom in sta sestavni del predlagane dopolnitve poslovnega modela za izbranega trgovca. Digitalno rešitev, namenjeno mladim in družinam, predstavlja aplikacija FooDo za pametni mobilni telefon. Temelj njene diferenciacije je sposobnost reorganizacije nakupovalnega seznama glede na nakupno pot, usmerjanje kupca pri iskanju živil s pomočjo osmih barvnih con, napoved stroškov nakupa, možnost deljenja in dopolnjevanja nakupovalnega seznama s strani več družinskih članov, pomoč pri odločanju med konkurenčnimi produkti in pregled nad mesečnimi in letnimi stroški po kategorijah živil. Produkt 3FooDo1, ki združuje trajnostno nakupovalno vrečko, set obarvanih samolepilnih lističev in žeton za odklepanje nakupovalnega vozička, je analogna rešitev, namenjena starejšim, ki organizira način pisanja nakupovalnih seznamov in posledično olajša orientacijo v trgovini. Sistem treh elementov v enem onemogoča, da uporabnik pozabi katerega od pripomočkov, hkrati pa predlaga uporabo vrečk za večkratno uporabo.

• Language: Slovenian
• Keywords: industrijsko oblikovanje, nakupovanje živil, aplikacija za mobilni telefon, nakupovalni seznam, nakupovalni voziček, učinkovitost, diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2018
• PID: 20.500.12556/RUL-103388
• Publication date in RUL: 16.09.2018

Secondary language

• Language: English
• Title: Designing efficient and user friendly shopping experience

Abstract

This bachelor’s thesis aims to address the issues that occur during grocery shopping from the customer’s perspective. The entire process of shopping is taken into consideration - beginning with the decision to go to the store and ending with the transportation of purchased goods back home. The main goal is to enhance customer's shopping experience in a way that it becomes less stressful, less time-consuming and much easier. This is accomplished with two complementary solutions that are intended for various customer target groups, as a supplement of a chosen retailer’s business model. A smartphone app called FooDo is a digital solution for youngsters and families. It reorganises the user’s grocery shopping list into coloured zones and adapts to their shopping path. Furthermore, FooDo guides the user through the store with the all-new system of eight coloured zones, estimates the costs, enables sharing and editing of the shopping list in collaboration with other users. It also helps users decide among similar products and allows them to follow their monthly and annual expenses dispensed into basic grocery product categories. 3FooDo1 is an additional product intended for seniors. It consists of a sustainable shopping bag, a set of colourful post-it papers and a token for unlocking the shopping cart. 3FooDo1 simplifies the organization of their shopping list and assists orientation in the store. The 3 elements in 1 model prevents the customer from forgetting one of the crucial elements and at the same time raises sustainability awareness.

• Keywords: industrial design, grocery shopping, mobile phone application, shopping list, shopping cart, efficiency, bachelor’s thesis