Javna odmevnost organizacije Uefa Futsal Eura 2018 : diplomsko delo

Lojen, Denis (author), Bon, Marta (mentor)

V diplomskem delu smo obravnavali javno odmevnost evropskega prvenstva v futsalu 2018 v Ljubljani (Uefa Futsal Euro 2018), ki smo jo merili prek poznavanja dejstva, da Slovenija organizira UFE 2018 in prek poznavanja značilnosti igre. Analizirali smo pol leta pred dogodkom z namenom, da omogočimo nadaljnje ugotavljanje vpliva organizacije dogodka na razvoj panoge čez leta. Uvodoma smo predstavili teoretična izhodišča javne odmevnosti, osnovne podatke o futsalu, pravila in zgodovino tega športa. V glavnem delu smo nato analizirali podatke pridobljene prek spletnega vprašalnika (A1; 15 vprašanj) in analizirali končne rezultate in uvrstitve na prvenstvu. V sklepnem delu smo predstavili rezultate in uspešnost prvenstva, objave v medijih ter podali svoje ugotovitve. Na spletni vprašalnik je odgovorilo 144 oseb, 63,4 % moških in 36,6 % žensk. Vzorec merjencev je (glede na lastno uvrščanje v pod-vzorec) predstavljalo 48 predstavnikov laične, 34 splošno strokovne in 52 predstavnikov nogometne javnosti. 71,8 % vseh je vedelo, da bo v Sloveniji potekal dogodek UFE 2018. Anketiranci (razen strokovne javnosti) so slabo poznali futsal (merjeno prek poznavanja pravil, zgodovine in mednarodno organiziranost panoge). Pri analizi in interpretaciji po prvenstvu je bila uporabljena zbirka medijskih objav Javnega zavoda Šport Ljubljana. Uporabili smo tudi lastno spremljanje turnirja (v živo in preko medijev). Preko zapisov smo s pomočjo metode sklepanja ocenili, da je prepoznavnost bistveno izboljšana, saj je bilo veliko medijskih objav takoj po žrebanju skupin, med potekom prvenstva in tudi po prvenstvu. Iz tega bi lahko sklepali, da je odmevnost futsala v javnostih bistveno narasla. S tem je bil dosežen tudi eden od namenov organizacije Uefa Futsal Euro 2018 s strani Nogometne zveze Slovenije. Prvenstvo je bilo zelo dobro obiskano in doseglo je visoko raven gledanosti v Sloveniji in po svetu – s tem pa tudi bistveno večjo javno odmevnost. Ugotovili smo tudi, da bi bilo smiselno podobno anketo narediti takoj po prvenstvu in čez nekaj let, da bi še natančneje objektivizirali javno odmevnost organizacije prvenstva v futsalu v Sloveniji.

• Language: Slovenian
• Keywords: Javna odmevnost, Uefa Futsal Euro 2018, futsal, organizacija
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FŠ - Faculty of Sport
• Year: 2018
• PID: 20.500.12556/RUL-103217
• COBISS.SI-ID: 5396401
• Publication date in RUL: 15.09.2018

Secondary language

• Language: English
• Title: Public visibility of the organization Uefa Futsal Euro 2018

Abstract

In the diploma we discussed public visibility of the European Championship in futsal 2018 in Ljubljana (Uefa Futsal Euro 2018), which was measured by knowing the fact that Slovenia organizes UFE 2018 and through the knowledge of the game’s features. We analyzed half a year before the event, in order to enable further identification of the impact of the organization of event on the development of this sport over the years. In the introduction we presented the theory of public visibility, basic information about futsal, rules and history of this sport. In the body we analyzed the data obtained from the online questionnaire (A1: 15 questions) and the final results of the tournament. In the conclusion we presented results and success of the championship, media publications and made our findings. 144 people responded to the online questionnaire, 63,4% of men and 36,6% of women. The sample of the respondents (based on self classification in the sub-sample) consisted of 48 representatives of laymen public, 34 of the general professional public and 52 of the football public. 71,8% of all knew that the event UFE 2018 will take place in Slovenia. Respondents (except the professional public) were poorly familiar with the rules, history and the international organization of the futsal. A collection of media publications of public institution Sport Ljubljana was used for analysis and interpretation after the championship. We also used our own tournament monitoring (live and through the media). By means of the method of inference, we estimated that the visibility was significantly improved, since there were many media publications after the draw, between the tournament and after it. From this we could conclude, that the visibility of the futsal in public has increased significantly. With that was accomplished one of the purposes of the organization of Uefa Futsal Euro 2018 by the Football Association of Slovenia. The championship was very well visited and reached high level of ratings in Slovenia and all over the world and consequently also significantly higher visibility. We also found that it would make sense to repeat this questionnaire right after the tournament and in a few years, in order to further objectify public visibility of the organization of the UFE 2018.

• Keywords: Public visibility, Uefa Futsal Euro 2018, futsal, organization