Izdelava inovativne transportne embalaže za izdelke iz ekološke kmetije

Radovič, Nina (author), Vrabič Brodnjak, Urška (mentor), Bračko, Sabina (comentor)

Pomemben del oglaševanja izdelkov je sama prodajna embalaža. Bolj odstopa od embalaže konkurenčnih izdelkov na prodajnem mestu, prej jo kupec opazi in posledično kupi. Prvi vtis na potencialnega kupca je bistven ne glede na obliko oglaševanja. Namen diplomskega dela je snovanje podobe in embalaže, ki bi pripomogli k prepoznavnosti realnega naročnika – ekološke kmetije Župnca. Teoretični del sestoji iz raziskave, členitev in posameznih opisov predvsem transportne in zaščitne embalaže. V nadaljevanju so predstavljeni še etikete in digitalni tisk, prednosti valovitega kartona ter pomembnost recikliranja. S primerjavo in kratkim pregledom trga ekoloških živil je ugotovljeno, da je embalaža slovenskih kmetovalcev oblikovana povprečno, z redkimi odstopanji. V zadnjem delu naloge je skupaj z oblikovanjem nalepk in grafičnega znaka podrobno predstavljen razvoj in načrtovanje omenjene embalaže glede na vsebovano. Začrtani so tudi možnosti nadgradnje celostne podobe in potencialni marketinški in trajnostni razvoj. Rezultat je logotip ekološke kmetije in inovativna transportna embalaža s pregradami, ki vsebovana živila med seboj ločijo pred trki, razlitjem, onesnaženjem in drugimi poškodbami. Transportna embalaža hkrati opravlja funkcijo prodajne embalaže. S svežim, zanimivim in izčiščenim videzom se loči od konkurence in naročniku lajša vstop na slovenski trg.

• Language: Slovenian
• Keywords: ekološki izdelki, etikete, recikliranje, transportna embalaža, valovit karton, zaščitna embalaža
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2018
• PID: 20.500.12556/RUL-103040
• Publication date in RUL: 13.09.2018

RADOVIČ, Nina, 2018, Izdelava inovativne transportne embalaže za izdelke iz ekološke kmetije [online]. Bachelor’s thesis. [Accessed 8 April 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=103040

Secondary language

• Language: English
• Title: Production of innovative transport packaging for eco farming

Abstract

Packaging is an important part of advertising products. The more it stands out, the more likely consumers will notice the product and purchase it. The first impression it makes on the buyer is crucial, regardless of the form of advertising. The purpose of the thesis is to conceive the visual identity and packaging that would boost the recognisability of a client, eco farm Župnca. The theoretical part consists of research, classification and description of mainly transport and protective packaging. It further presents labels and digital printing, the advantages of corrugated cardboard and the importance of recycling. A comparison and a short overview of the market of organic food products shows that the Slovenian farmers have mediocre packaging with few exceptions. The final part of the thesis is a detailed presentation of the design process of the farm’s packaging based on the products it contains as well as the design of labels and the farm’s logo. It also outlines the possibilities for further upgrading the farm’s visual identity and the potential marketing and sustainable development. The result is a logo of the eco farm and innovative transport packaging with dividers to separate food products and thus prevent their colliding, spillage, contamination and other injury. The transport packaging also functions as sales packaging. Its fresh, interesting and clean look separates it from the competition and helps the client enter the Slovenian market.

• Keywords: corrugated cardboard, ecological produce, labels, protective packaging, recycling, transport packaging