The aim of this diploma thesis is to problematise the media representations of workers from the former Yugoslavia, which appeared in Delo newspaper as a process of orientalisation after 2009, when large construction companies collapsed. With the help of the theoretical framework, critical discourse analysis and van Dijk’s concept of the ideological square we shall analyse the key oriental topics and discursive linguistic strategies and the typical aspects of Slovenes. This will be done in connection with the process of orientalising workers from the former Yugoslavia, who serve as tools for building a Slovenian national identity. Related studies see advocacy discourse as paradoxically problematic, since it introduces new orientalization strategies into the media discourse. The findings confirm the presence of orientalisation in media texts through four orientalist themes: inferiority, irrationality, backwardness, traditionalism, and the presence of antagonism. The latter is on the one hand shown as defending orientalist logic through accusation of workers due to their general marginalisation, while on the other hand we can see it as casting doubt into the orientalist logic thorough an attempt of identification based on the typical Slovenian aspects.
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