Prenova celostne grafične podobe frizerstva Mojca

Balas, Sara Martina (author), Slavec, Darko (mentor)

Tema diplomskega dela je Prenova celostne grafične podobe Frizerstva Mojca, saj obstoječa vizualna podoba ni več v koraku s časom, je tako rekoč zastarela. Diplomsko delo je razdeljeno na tri poglavja. Prvo poglavje je namenjeno teoretičnemu delu, kjer so predstavljeni smernice, metode oblikovanja in elementi celostne grafične podobe. Eksperimentalni del kot drugo poglavje vsebuje primere konkurenčnih podjetij in analizo teh. Prav tako obsega predstavitev naročnice in obstoječe vizualne podobe ter obravnava razloge za prenovo. Posveti se načrtovanju in izdelavi logotipa. Tretji del je namenjen rezultatom in razpravi. V tem delu so predstavljeni končni rezultati, ki vključujejo izdelan logotip, vizitko, dopisni list in kuverto. Nova vizualna podoba je prikazana tudi na promocijskih sredstvih, kot so vžigalnik, beležka, svinčnik, skodelica in glavnik. Izdelane so tudi nalepke za izložbo ter oglaševalna tabla. Vse omenjeno je analizirano.

• Language: Slovenian
• Keywords: celostna grafična podoba, vizualna podoba, prenova, logotip, Frizerstvo Mojca
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2018
• PID: 20.500.12556/RUL-102793
• Publication date in RUL: 08.09.2018

Secondary language

• Language: English
• Title: Corporate identity redesign of company frizerstvo Mojca

Abstract

The topic and title of this diploma thesis is “Corporate Identity Redesign of company Frizerstvo Mojca”, since the existing visual identity is no longer in step with the times; it is outdated, so to speak. This diploma thesis is divided into three chapters. Chapter One is devoted to the theoretical section, which presents the guidelines, design methods and elements of a graphic identity. The experimental section, which comprises Chapter Two, contains examples of competitive companies and an analysis of said companies. It also includes a presentation of the client and of the existing visual identity. It discusses the reasons for the modernisation and focuses on the planning and realisation of a logotype. The third section is devoted to results and discussion. This section presents the end results, which include a finished logotype, business card, letterhead and envelope. A new visual identity is also shown on promotional items such as a lighter, notepad, pencil, cup and comb. Stickers for the display window and a signboard have been made as well. All of the above-mentioned items are discussed.

• Keywords: graphic identity, visual identity, modernisation, logotype, hair salon, Frizerstvo Mojca