Analiza diskurzov biomedicine in alternativne medicine v slovenskih medijih na primeru cepljenja

Rojo, Doris (author), Vezovnik, Andreja (mentor)

Cepljenje je nedvomno tema, ki v javnosti izzove polarizirana mnenja glede koristi in slabosti cepljenja. Prav zaradi tega in zaradi vzpona digitalnih medijev se je povečalo tudi število posameznikov in interesnih skupin, ki nasprotujejo cepljenju. Ta pojav so opazili tudi pri Svetovni zdravstveni organizaciji in se mu vse bolj posvečajo. Z izbrano temo sem želela prikazati prepad, ki se dogaja na slovenskih spletnih medijih ob tem pojavu. Vse več posameznikov in staršev se namreč med iskanjem informacij o cepljenju usmeri na spletne strani, forume in družbena omrežja. Cilj naloge je bil ugotoviti, na kakšnih predpostavkah temeljijo argumenti tistih, ki so proti cepljenju in tistih, ki so za cepljenje ter, ali je pri tistih, ki so proti cepljenju, prisotno tudi nezaupanje v zdravstveni sistem oziroma v zdravnike. Zanimalo me je, kakšne diskurze tvorijo argumenti, ki so za in proti cepljenju. Empirični del naloge je zastavljen kot analiza diskurza komentarjev na spletnih forumih in družbenem omrežju Facebook. Pri tem sem ugotovila, da je v komentarjih prisotnih več različnih diskurzov, da komentarji na Facebooku temeljijo na različnih predpostavkah, da je pri posameznikih, ki zavračajo cepljenje, mogoče opaziti tudi nezaupanje v sistem. Iz analize komentarjev na spletnih forumih sem razbrala, da posamezniki pri zdravnikih ne dobijo dovolj informacij o cepljenju.

• Language: Slovenian
• Keywords: cepljenje, diskurz, javno zdravje, biomedicina, medij
• Work type: Bachelor thesis/paper
• Organization: FDV - Faculty of Social Sciences
• Year: 2018
• PID: 20.500.12556/RUL-102643
• COBISS.SI-ID: 35789661
• Publication date in RUL: 06.09.2018

Secondary language

• Language: English
• Title: The analysis of the discourses of biomedicine and alternative medicine in Slovenian media in the case of vaccination

Abstract

Vaccination is surely a topic which provokes polarized opinions in public with regards to the benefits and the disadvantages of vaccination. This is exactly why (and also because of the rise of the digital media) the number of individuals and interest groups who oppose vaccination increased. This phenomenon was identified also by the World Health Organization and they address it increasingly. With the selected topic, I wished to present a gap which occurs within the Slovenian online media in this case. An increasing number of individuals and parents choose web pages, forums, and social networks when searching for the information about vaccination. The goal of the thesis was to ascertain on what assumptions are based the arguments of those who are against vaccination and of those who are for vaccination, and whether those who are against vaccination are skeptical or untrusting about the health system and/or the doctors. I was interested what discourses create the arguments which are in favor of and against vaccination. The empirical part of the thesis is set as the analysis of the discourse of the comments on online forums and the social network Facebook. In the process, I discovered that there are several different discourses present, that comments on the Facebook are based on various assumptions, and that the mistrust of the system is visible among the individuals who reject vaccination. I realized from the analysis of the comments in the online forums that individuals are not provided with enough information about the vaccination by the doctors.

• Keywords: vaccination, discourse, public health, biomedicine, media