Všečnost energijskih ploščic med mlajšimi potrošniki

Jesenko, Erika (author), Korošec, Mojca (mentor)

S povečano popularnostjo vzdržljivostnih športov med rekreativci se na trgu pojavlja vedno več energijskih ploščic. Slednje vsebujejo precejšnji delež enostavnih ogljikovih hidratov (sladkorjev), ki predstavljajo takojšni vir energije. Zanimalo nas je kako so stopnja ugajanja, vsebnost sladkorja v ploščici in pojavnost prehranskih trditev na embalaži povezani s ceno izdelka. S pomočjo panela 42 mlajših potrošnikov smo opravili senzorično analizo 21 vzorcev energijskih ploščic. Uporabili smo kvalitativno opisno senzorično metodo »Označi vse kar ustreza« (CATA) in 9-točkovno hedonsko lestvico za oceno stopnje ugajanja. Pregledali smo deklarirane hranilne vrednosti energijskih ploščic in z njimi ocenili prehransko kakovost vzorcev. Vzorce smo razdelili v dve cenovni skupini glede na mejno ceno 3 EUR na 100 g izdelka. Pridobljene rezultate smo ovrednotili s statistično analizo. Med sodelujočimi v senzorični analizi smo izvedli tudi anketo o uživanju energijskih ploščic. Ugotovili smo, da se cenejše in dražje ploščice ne razlikujejo v stopnji ugajanja, ter da vsebnost sladkorja ni odvisna od cene vzorca. Le trije vzorci imajo na embalaži navedene prehranske trditve, od tega dva vzorca spadata v cenejšo skupino. Z anketo smo ugotovili, da več kot polovica sodelujočih uživa energijske ploščice enkrat mesečno, le redki pa enkrat tedensko. Večina jih uporablja kot malico in za potešitev lakote. Polovica sodelujočih je pripravljena za energijsko ploščico odšteti manj kot 1 EUR, medtem ko za 31 % vprašanih cena ni pomembna.

• Language: Slovenian
• Keywords: energijske ploščice, senzorične analize, potrošniki, senzorične lastnosti
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: BF - Biotechnical Faculty
• Publisher: [E. Jesenko]
• Year: 2018
• PID: 20.500.12556/RUL-101847
• UDC: 641.1:613.292:543.92
• COBISS.SI-ID: 4928120
• Publication date in RUL: 08.07.2018

Secondary language

• Language: English
• Title: Likeability of energy bars among younger consumers

Abstract

Along with increasing popularity of endurance sports the variety of energy bars on the market is increasing as well. The important ingredient of energy bars are mono and disaccharides, which represent instant source of energy. The aim of this study was to find out how the degree of liking, the content of sugar in the bar and the incidence of nutritional claims on the package are related to the price of the product. The 21 samples of energy bars were sensory assessed by a panel of 42 young consumers using a qualitative descriptive method Check All That Apply (CATA) and a 9-point hedonic scale. Panellists also filled out a survey on frequency of energy bar consumption. Declared nutritional value was reviewed and nutritional quality of energy bars was evaluated. Samples were categorised in two price categories of more affordable that cost less than 3 EUR per 100 gram and those that cost more than 3 EUR per 100 gram. Results were statistically analysed. We came to the conclusion that the price is not related to the level of liking and to the sugar content in the energy bars. Only three samples had the nutritional claims on their packaging, two of them from the lower price category. Results of the survey showed that more than half of participants are consuming energy bars at least once per month. Only few of them are consuming energy bars at least once per week. Most of them consume them because of hunger and as a snack. Half of them are willing to pay for the energy bar less than 1 EUR, while the price is not important for 31 % of participants.

• Keywords: energy bars, sensory analyses, consumers, sensory characteristics