Advertising itself is often a target of criticism and is confronted with a negative connotation. In the Slovenian Armed Forces it has gained relevance after the end of the conscription system. In spite of advertising and increasing the need for employment, the Slovenian Armed Forces have a problem in decrease of their employees and their recruitment. In the diploma thesis approaches, modes, methods, media and strategies that were used in advertising, in order to increase the interest of employees in the Slovenian Armed Forces during a given period are explored. The goal of the thesis was to determine whether a change in the advertising strategy occurred in a given period, why it happened, whether it was successful or what was the outcome. Methods of work that were used included the collection and analysis of written sources, promotional material and an interview with a representative of the Ministry of Defense. The interview shows that advertising is a process in which a team of people participate, and is based on detailed analysis and research on trends, especially among young people. Accordingly, advertising has changed over the years and depends largely on current trends. Advertising takes place in relevant media and, up to now, despite the low budget, was successful, which is measured by the number of applications submitted, but also with other criteria.
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