This thesis deals with post typology and user inclusion in the Facebook group Ljubim kozmetiko. Main goal was to discover which post typology in most frequently used and which one generates the biggest response. In the theoretical part, I explain the origin of the social media, descrive the importance of social media sites, and define typology and user inclusion. In the empirical part, I classify group posts based on my typology. Further, I check which typology prevailed and which got the biggest response in terms of likes and comments. To achieve this, I used the qualitative method. The results show that most posts are asking about opinions, recommendations and experiences with cosmetic products. The posts that got the biggest number of responses were the ones in which the admin of the group was aking the members to share their pictures and blogs. The most liked posts were those that shared product reviews and related information. In conclusion, I present research limitations and suggestions for further research.
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