Purpose of the diploma thesis was the research, description and presentation of factors that are an integral part of the process of planning, design, manufacture and marketing of a new sports bag intended for transportation of surf boards. We describe the entire process from the fist outline to the final manufactured product. In the theoretical part, we present the importance of overall graphic image for organizations, and we address creativity, innovativeness and modeling in entrepreneurship. We conclude the theoretical part with a presentation of an organization’s business plan and marketing. In the experimental part, we analyze the use of methods of sketching, planning, designing in graphic software, interviewing, modeling and sewing, which we have used in our work. Paper, the Adobe CS6 software, sewing machines, sewing supplies and fabric were our materials for this part of the diploma thesis. Results include: developing the basic idea, making a graphic image, graphic and textile design of the bag, manufacturing the prototype, testing the basic idea on the market, plans and marketing channels, and creating a guide for young entrepreneurs. To conclude, we can say we have succeeded in realizing set goals, which we fully implemented with the help of used materials and methods.
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