Načrtovanje in izdelava grafičnih izdelkov za podjetje IN8, d.o.o.

Golobič, Nina (avtor), Vrabič Brodnjak, Urška (mentor)

Cilj diplomske naloge je bil izdelati promocijski material za blagovno znamko Inspire camper, podjetja IN8 d. o. o., ki bo uporabljen za promocijo avtodomov na različnih sejmih in prireditvah. Podjetje je novo in si tako še ne mora privoščiti velike promocije, zato je bil cilj izdelati promocijski material, ki bo pritegnil potencialne kupce, pa vendar ne bo zahteval velikih denarnih vloţkov. V prvem delu naloge so opisane različne vrste promocijskega materiala, kot so vizitke, letaki, mape, prospekti, promocijski panoji, reklamne zastave. Opisane so različne tehnike tiska, različne vrste papirja in formati, ter na kratko opisane barve. Analiziran je bil promocijski materiala konkurenčnih podjetij, ter opisano podjetje IN8 d. o. o. in njihove ţelje glede blagovne znamke. V drugem delu pa so opisani postopki uporabljeni tekom izdelave promocijskega materiala podjetja IN8 d. o. o., najprej so na kratko opisani uporabljeni programi, materiali in tisk za posamezen izdelek, ter seveda način dodelave. Predstavljen je logotip blagovne znamke, ter njegove variacije. V izdelkih so uporabljene fotografije zunanjosti in notranjosti avtodoma. Vsaka uporabljena fotografija je tudi posebej predstavljena. V nadaljevanju pa je podrobneje predstavljen posamezen produktu in njegova izdelava od ideje do končnega izdelka. Opisana je njegova velikost, vsebina, vrsta tiska in dodelava. Na koncu naloge pa je dodan še idejni osnutek, ter končna postavitev na sejmu.

• Jezik: Slovenski jezik
• Ključne besede: promocijski material, avtodom, promocija, tisk, dodelava
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2018
• PID: 20.500.12556/RUL-101367
• Datum objave v RUL: 30.05.2018

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Design and production of graphic products for IN8, d.o.o.

Izvleček

The aim of the diploma thesis was to produce promotional material for the Inspire camper brand, made by company IN8 d. o. o., which will be used for the promotion of motorhomes at various fairs and events. The company is new and thus can not afford big promotions, so the goal was to create promotional material that will attract potential customers, but it will not require large cash inputs. The first part of the project describes various types of promotional material, such as business cards, flyers, file folders, prospectuses, promotional panels and advertising flags. Various printing techniques, different types of paper and formats, and colors are described. The promotional materials of competing companies were analyzed, the company IN8 d. o. o. and their wishes for the brand were described. In the second part it is described the procedures used during the production of the promotional material of the company IN8 d. o. o., first it is briefly described the programs, materials and print used for each product, and of course the way of final finishing. The brand logo and its variations are presented. Exterior and interior photographs of the camper where used for final product. Each of of the photo is induvidualy presented. In the following part, each product and its production from the idea to the final product is more detailed presented. Its size, content, type of print, and finishing is described. At the end, the conceptual design and the final layout at the fair are added.

• Ključne besede: promotional material, camper, promotion, printing