Vloga prodajalca v porabnikovem procesu nakupa oblačil : zaključna strokovna naloga visoke poslovne šole

Čad, Vesna (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, nakup, odločanje, vedenje potrošnikov, psihologija potrošnika, tekstilna industrija, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [V. Čad]
• Year: 2017
• Number of pages: II, 26, 19 str.
• PID: 20.500.12556/RUL-101027
• UDC: 339.138
• COBISS.SI-ID: 24206310
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: The role of seller in consumer buying process of clothes
• Keywords: marketing, purchasing, decision making, consumer behaviour, consumer psychology, textile industry, research, analysis