Analiza odločanja porabnikov za nakup obutve : zaključna strokovna naloga visoke poslovne šole

Pleško, Marija (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, čevljarstvo, nakup, odločanje, vedenje potrošnikov, trg, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Pleško]
• Year: 2017
• Number of pages: I, 25, 21 str.
• PID: 20.500.12556/RUL-101006
• UDC: 339.13
• COBISS.SI-ID: 24175590
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: Analysis of consumer decision making in case of buying footwear
• Keywords: marketing, shoemaking, purchasing, decision making, consumer behaviour, market, research, analysis