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Pomen kartic zvestobe za porabnike : zaključna strokovna naloga visoke poslovne šole
ID Bohinjec, Urška (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/bohinjec686.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, lojalnost, zadovoljstvo, nakup, odločanje, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[U. Bohinjec]
Year:2017
Number of pages:II, 29, I, 17 str.
PID:20.500.12556/RUL-100985 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24110566 This link opens in a new window
Publication date in RUL:01.05.2018
Views:1493
Downloads:119
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Secondary language

Language:English
Title:The role of loyalty cards for consumers
Keywords:marketing, consumer behaviour, loyalty, satisfaction, purchasing, decision making, research, analysis

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