Načrt trženja za uvedbo novega izdelka v izbranem podjetju : zaključna strokovna naloga visoke poslovne šole

Lotrič, Neva (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, trgovska blagovna znamka, strategija trženja, planiranje, pospeševanje, distribucija, cena, prodaja, poslovno komuniciranje
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Lotrič]
• Year: 2016
• Number of pages: I, 27, 2 str.
• PID: 20.500.12556/RUL-100973
• UDC: 339.13
• COBISS.SI-ID: 23982822
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: Marketing plan to introduce a new product in a selected company
• Keywords: marketing, brands, store brand, marketing strategy, planning, promotion, distribution, price, sales, business communication