Uvedba novega izdelka na medorganizacijski trg : zaključna strokovna naloga visoke poslovne šole

Broder, Tanja (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, trg, novi proizvodi, inovacije, poslovno komuniciranje, prodaja, cena, case study, podjetje, Knauf Insulation
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Broder]
• Year: 2016
• Number of pages: II, 26, 2 str.
• PID: 20.500.12556/RUL-100971
• UDC: 339.138
• COBISS.SI-ID: 23982054
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: Introducing a new product in the business-to-business market
• Keywords: interorganizational systems, intercompany marketing, market, new products, innovations, business communication, sales, price, case study, enterprises, Knauf Insulation