Trajnostno trženje in konkurenčne prednosti na primeru Mlekarne Celeia : magistrsko delo

Čas, Vanja (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: Slovenija, mlekarstvo, industrijsko podjetje, Mlekarna Celeia, trženje, trajnostni razvoj, poslovno komuniciranje, konkurenčne prednosti, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [V. Čas]
• Year: 2017
• Number of pages: II, 54 str.
• PID: 20.500.12556/RUL-100478
• UDC: 339.138
• COBISS.SI-ID: 24409062
• Publication date in RUL: 27.03.2018

Secondary language

• Language: English
• Title: Sustainable marketing and competitive advantages: the case of the company Mlekarna Celeia
• Keywords: Slovenia, dairying, industrial enterprises, Mlekarna Celeia, marketing, sustainable development, business communication, competitive advantage, research, analysis