Consumer ethnocentrism, affinity, animosity and disidentification, and their effects on the purchase behavior of Brazilian consumers : master's thesis

Stepan, Severin (author), Dmitrović, Tanja (mentor)

• Language: English
• Keywords: Brazil, marketing, cross-cultural activities, ethnocentrism, consumer behaviour, purchasing, decision making, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Stepan]
• Year: 2017
• Number of pages: III, 69, 27 str.
• PID: 20.500.12556/RUL-100476
• UDC: 336
• COBISS.SI-ID: 24408550
• Publication date in RUL: 27.03.2018

Secondary language

• Language: Slovenian
• Title: Potrošni etnocentrizem, afiniteta, animoznost in disidentifikacija ter njihov učinek na nakupno vedenje brazilskih porabnikov
• Keywords: Brazilija, trženje, medkulturno delovanje, etnocentrizem, vedenje potrošnikov, nakup, odločanje, raziskave, analiza