Vloga vsebinskega trženja za povezovanje s porabniki : primer podjetja Lidl

Mahkovic, Maruša (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, strategija trženja, poslovno komuniciranje, vedenje potrošnikov, zadovoljstvo, lojalnost, mediji, case study, Lidl
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Mahkovic]
• Year: 2017
• Number of pages: II, 78, 33 str.
• PID: 20.500.12556/RUL-100428
• UDC: 339.13
• COBISS.SI-ID: 24315366
• Publication date in RUL: 27.03.2018

Secondary language

• Language: English
• Keywords: marketing, marketing strategy, business communication, consumer behaviour, satisfaction, loyalty, media, case study, Lidl