The role of socio-psychological factors in consumer ethnocentrism in Ukraine : master's thesis

Komlanc, Elina (author), Vida, Irena (mentor)

• Language: English
• Keywords: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Komlanc]
• Year: 2017
• Number of pages: II, 77, 21 str.
• PID: 20.500.12556/RUL-100411
• UDC: 339.138
• COBISS.SI-ID: 24246246
• Publication date in RUL: 27.03.2018

Secondary language

• Language: Slovenian
• Title: Vloga socialno-psiholoških dejavnikov za etnocentrizem porabnikov v Ukrajini
• Keywords: trženje, medkulturno delovanje, etnocentrizem, psihologija, sociološki vidik, vedenje potrošnikov, družba, raziskave, podatki, analiza, case study, Ukrajina