Vpliv podobe in prepoznavnosti Republike Slovenije na slovenska podjetja : primer svetovne razstave Expo Milano 2015

Primožič, Lea (author), Kolar, Tomaž (mentor)

• Language: Slovenian
• Keywords: Slovenija, država, blagovne znamke, trženje, poslovno komuniciranje, podjetje, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Primožič]
• Year: 2017
• Number of pages: II, 75, 7 str.
• PID: 20.500.12556/RUL-100385
• UDC: 339.138
• COBISS.SI-ID: 24196838
• Publication date in RUL: 27.03.2018

Secondary language

• Language: English
• Title: The influence of image and recognizability of the Republic of Slovenia on Slovenian companies: a case of the World Exhibition Expo Milano 2015
• Keywords: Slovenia, state, brands, marketing, business communication, enterprises, research, analysis